Nigeria Labour Congress Demand for the Review of the National Minimum Wage and General Wage Review

Today, Nigerians who are lucky to have jobs are finding it increasingly difficult, if not impossible, to survive on their monthly pay. The major reason for this is that the pay of the Nigerian worker is not only one of the lowest in the world; it has also not improved as it should in the face of changes in market conditions. Workers in the public sector are particularly worse off.As huge revenues have continued to be acquired from the sweat of workers, the pay and conditions of workers have continued to deteriorate; workers have increasingly been excluded from the wealth created by their labour. In Nigeria, the difference in pay between managers and workers is not only one of the highest in the world: out of every N1 paid as wages, managers collect more than 80 kobo while workers receieve less than 20 kobo; the difference has been increasing over the years.At the same time, owners and managers of banks, top government officials and members of the political class have seen their pay a nd wealth swell ostronomically while workers have had to survive on starvation wages. Workers can no longer survive on what they earn; the situation is made worse by the fact that those who work also have to support family members who form part of the huge army of the unemployed. It has become crystal clear that there is an urgent need for an upward review of the national minimum wage and an upward general review of wages and salaries.History of wage reviews fought by workers This is not the first time that workers would be asking for a general upward review of wages and an increase in the National Minimum Wage. Between 1945 when workers staged the famous 45 days general strike for a Cost of Living Allowance (COLA) and 2007, when the demand won by workers for a 25% general wage through the Ernest Shonekan Wage Consolidation Committee was arbitrarily cut down to 15% by Obasanjo, workers have struggled at 15 times to have wages improved and a national minimum wage legislated upon.But the struggles produced notable victories for workers and the NLC, it was usually the case that: the National Minimum Wage was always set below the minimum wage needed by workers to survive. Because of the inadequacy of the wage, some state governments elected on their own to pay more. Even then, there were also some 1 state governments that pay less than the stipulated national minimum wage. The result was that workers always could not cope. The wage reviews were largely unstructured; sometimes negotiated wages were changed by government through circulars; at other times, government effected unilateral wage increases.Agreements reached with government were sometimes distorted at implementation or not implemented at all by government. For example, the 2000 Wage Review Agreement provided for a further 25per cent wage increase for workers with effect from May 1, 2001, and 15 per cent wage increase with effect from May 1, 2002. This was not implemented. Following industrial dispute over this a 121/2 percent increase rather than the 35 per cent agreement in 2000, was signed in 2003. But in the end, only an increase of between 4 and 12 1/2 per cent was implemented by the Federal Government.Although the Shonekan Committee was set up against this background and recommended a 25% increase in salaries, Obasanjo unilaterally implemented a 15% increase in 2007. Government also failed to abide by the timeframes set out for subsequent negotiations with workers. Workers always had to fight to get government to agree to collective bargaining even when the procedure was agreed in previous negotiations. Today, workers find that they have to fight yet again to get government to agree to negotiate a new National Minimum Wage and a general upward review of wages.Rationale for Upward Wage Review today There are several reasons why there must be an upward review of workers wages today. The consequence of the abdication of the agreed approach to the implementation of the phased-wage increases has been that wages and salaries are today sharply depressed and incapable of meeting the basic needs of most workers. In the last one year, inflation has intensified with the cost of living index in the urban sector increasing by over 14 per cent. The disproportionate increase (20. 9 percent) in the cost of food means that the erosion in the real wages and salaries of workers is alarmingly severe.The process of monetizing and consolidating in-kind benefits which were hitherto not taxed has resulted in an escalation of the tax paid by workers. This has further depressed the real take home pay of workers. 2 All over the world, salary increase in the public sector is underlined by the principle of equity and the need to bridge social inequality in the face of widening economic and social gaps amongst citizens of a country. In Nigeria, while workers’ salaries increased by 15 percent between 2006 and 2007, those of political office holders increased by over 800 percent. The 2008 increase in the compensation of political office holders has further aggravated the disparity (Table 1). On average, their compensation package has been doubled. We need to reduce this disparity for greater equity, productivity and morale. TABLE 1: Salaries of Political Office Holders (Pre and Post Consolidation) S/N Categories 1 Special Assistant to the President; Chief Speech Writer to the President; Chief Press Secretary to the President Members, House of Representatives; Deputy Chief of Staff TTP; Senior Special Assistant, TTP. Ministers of State; Senators; Principal Officers of the House of Representatives; Special advisers TTP.Deputy Speaker, House of Representatives; Minister; Secretary to the Government of the Federation, Head of Civil Service of the Federation, Chief of Staff TTP; National Security Adviser; Chief Economic Adviser; Inspector General of Police; Chairmen, Federal Civil Service Commission, Federal Character Commission, National Salaries, Incomes, & Wag es Commission, Revenue Mobilization Allocation & Fiscal Commission. Deputy President of the Senate; Justices of the Supreme Court; President, Court of Appeal. Speaker of the House of Representatives. HASS (Basic) 626,700 865,200 CONSS* 4,392,012 13,102,402 3 4 1,015,700 13,374,240 1,194,600 15,094,426 5 6 7 1,403,700 15,240,500 1,649,400 16,348,926 Vice-President of the Federal Republic of Nigeria ; 1,938,000 21,524,164 President of the Senate; Chief Justice of Nigeria . 8 President, Commander-in-Chief of the Armed 2,506,000 24,954,405 Forces of Nigeria . *Source: National Salaries, Incomes and Wages Commission and Revenue Mobilization Allocation and Fiscal Commission, Abuja 3 In Sub-Saharan Africa (SSA), Nigeria ought to be paying one of the highest minimum wages, given its resources and level of development.The reality, however, is that the existing minimum wage in Nigeria is one of the lowest in Africa. Table 2 presents the data for Sub-Saharan Africa. The data in the table takes adequate account of the need to adjust the wages to differences in the cost of living or what is called the Purchasing Power Parity (PPP). Table 2: Minimum Annual Wage Levels in African Countries ($USD) Country Minimum Special Notes PPP PPP-Based Wage Factor Minimum Wage Angola 1511 1. 975 2984. 23 Botswana 3011 2. 106 6341. 17 DRC 468 2. 077 972. 04 Kenya 948 2. 534 2402. 3 Lesotho 1080 For Manufacturing 1. 847 1994. 76 Madagascar 336 3. 107 1043. 95 Malawi 407 3 1221. 00 Mozambique 1177 2. 129 2505. 83 Nigeria 550 2. 274 1250. 70 South Africa 2780 Farm Minimum 1. 651 4589. 78 Wage: $975 Swaziland 1369 1. 958 2680. 50 Tanzania 1680 2. 8 4704. 00 Zambia 1147 1. 81 2076. 07 Average 1266 2674. 33 The current national minimum wage of N7,500 is far below the minimum cost of providing basic needs for the worker and his / her immediate family. Our survey shows that today the minimum cost of providing for basic needs is N58,200 (Table 2).This estimate is based on threshold hardship levels in which 6 or 8 people may be forced to live in one or two rooms and endure a dietary and living style that is most rudimentary. Additionally, it should be noted that N18,000 is allegedly spent on the feeding of one prison inmate monthly, while the estimate here is merely N20,000 for the feeding of a family of 6 per month. 4 An examination of the cost of living since the enactment of the National Minimum Wage Act 2000 shows clearly that the cost of living index has risen so much that the real value of the minimum wage set by the law has virtually been wiped out.Employing published data on the Consumer Price Index (CPI) from 2000 till July 2008, and taking into account developments in the overall economy and compensation adjustments since 2000, the minimum wage of workers in 2008 can be computed. This computation shows that in real terms, the minimum wage of workers would have to be adjusted upwards by a minimum factor of 4 in order to maintain the relative position of the least pai d worker in the national compensation structure established in 2000.Thus, the appropriate amount required in 2008 to maintain the real value of the National Minimum Wage set in 2000 would be (N11,213. 52 x 4=N44,856). Table 2: Estimated Monthly Cost of Meeting Basic Needs for a Representative Family * Item Accommodation Utilities a. Electricity b. Water c. Kerosene d. Communication Food Clothing Medical Education Cleaners, Soap and Detergents Entertainment, Recreation Communication Miscellaneous Total Cost (N) 6,000 1,000 500 4,000 2,000 20,000 4,000 5,000 6,000 1,300 and 1,000 1,500 N58,500Our Demands Based on the foregoing Congress demands: (i) A new National Minimum Wage of N52,200. This is the approximate average of the minimum wages when we take into consideration Minimum Annual Wage Levels in African Countries, the minimum cost of providing basic needs for the worker and his / her immediate family and the cost of living data. 5 (ii) that the Federal Government sets up a tripar tite committee as a matter of urgency to negotiate and agree on this, so that the National Minimum Wage Act 2000 can be amended to reflect the new amount.It is instructive to note that current negotiations on fixing a minimum wage for Ghana has recently reached preliminary agreement within the tripartite framework to adopt the basic needs approach in computing the minimum wage. (iii) an amendment to the Act to the effect that the National Minimum Wage law should apply to any establishment employing 20 or more workers, instead of the 50 workers currently stipulated by law. (iv) a general wage review; there is an urgent need to commence negotiations in both the public and private sectors so as to agree on new compensation packages. v) a wage review in the public sector based on the minimum wage computed above. Currently, the least salary in the Civil Service under the Consolidated Civil Service Salary Structure is N133,564 per annum or N11,130 per month. The new salary structure recom mended by the Congress is based on the least salary of N52,200 per month or N626,400 per annum, which is the proposed new national minimum wage. The new Consolidated Salary Structure would then be constructed so as to maintain the existing relativities in the salary structure.Sustainability and Affordability of NLC’s Demands Is the minimum wage proposed by the NLC reasonable, sustainable and affordable? Can the nation pay the new national minimum wage? The answer to both and related questions is an overwhelming YES! It is a resounding YES for the following reasons: (i) An increase in the purchasing power and effective demand of workers will increase the demand for goods and services and translate into growth for the economy. The morale, and therefore, productivity of workers will be greatly enhanced by the wage review. ii) Nigeria earns enough revenues, even with the downward slide in oil prices, to be able to pay. The problem in Nigeria is massive corruption by members of th e political and administrative elite and not lack of resources. To be sure, paying the new minimum wage will require that members of the political class cut their level of stealing of public funds. This will not be a bad thing; in fact, it will be good for the economy. (iii) If the economy can accommodate the huge sums spent on political office holders, it can accommodate a general upward review of wages and a national minimum wage as proposed.In any case, more resources should be devoted to the productive workers in any economy. Apart from political office holders, the profits declared in most areas of the private sector, continue to be massive. Even sectors which are contracting their operations continue to declare huge profits. Therefore, the public and private sectors of the economy are capable of paying higher wages. 6 Framework Proposed for the Negotiations The national minimum wage negotiations should be carried out within the tripartite framework, with workers, NECA and gove rnment represented.The emerging agreement from this negotiation should then be forwarded to the National Assembly as a Draft Amendment to the National Minimum Wage Act, 2000. At the conclusion of the minimum wage negotiation, the public service wage review negotiation should commence between labour and representatives of government, both Federal and States. Private sector negotiations should susequently take place within the existing sectoral framework of collective bargaining. On the general wages review, we wish to call on government to adopt the framework of collective bargaining, with representatives of all public sector employers, whetherFederal or State Governments, as employers, not as governments. Conclusion Congress makes these demands with great patriotism, sensitivity and responsibility. Congress holds that collective bargaining and negotiations with trade unions are sacrosanct and in consonance with the spirit of democracy. Congress calls on government to set up the nece ssary structures for the negotiations without further delay. To delay negotiations will further compound the living conditions of workers of Nigeria in the face of the alarming mass poverty already destroying their lives. February 2009 7

William Shakespeares Sonnet 18

William Shakespeares Sonnet 18 is part of a group of 126 sonnets Shakespeare wrote that are addressed to a young man of great beauty and promise. In this group of sonnets, the speaker urges the young man to marry and perpetuate his virtues through children, and warns him about the destructive power of time, age, and moral weakness. Sonnet 18 focuses on the beauty of the young man, and how beauty fades, but his beauty will not because it will be remembered by everyone who reads this poem. Shakespeare starts the poem with a metaphoric question in line one asking if e should compare the man to a summers day. This asks if he should compare the beauty of a summers day to the beauty of the young man about whom Shakespeare is writing. Line two of this poem states Thou art more lovely and more temperate. Temperate is used as a synonym for moderate by the author. In line two the speaker is describing the man as more lovely and more moderate than a summers day. This emphasizes the mans beauty and how the man is viewed by the speaker. Line three, Rough winds do shake the darling buds of May, tells hy the mans beauty is greater than that of a summers day. Shakespeare uses rough winds to symbolize imperfections. The speaker is implying that there are no imperfections in the young man, but there are in the summer, so the man cannot be compared to a summers day. In line four the speaker adds to this thought by saying that the summer also does not last as long as the mans beauty therefore it cannot be compared to it. Line five states another imperfection of the summer. Shakespeare uses the eye of heaven as a metaphor in this line to describe the un. In line six Shakespeare uses the phrase gold complexion dimmed to describe the sun again which means that sometimes the sun is not hot enough, and that, as said in line five, sometimes the sun is too hot. In lines seven and eight the speaker ends the complication by describing how nature is never perfect. Line nine starts the resolution of the poem by using the conjunction but.. Eternal summer in line nine is referring back to the mans eternal beauty, using summer to symbolize beauty, and saying that the mans beauty will never fail like he summers beauty. In lines ten, eleven, and twelve the speaker says that the man, When in eternal lines to time thou growst (line 12) or when he grows old, will not lose possession of what is fair to him, and Nor shall Death brag thou wanderst in his shade (line 11) or he will not be poor in health and close to dying. Lines thirteen and fourteen say that as long as this poem is read, the mans beauty will never go away, because every time someone reads the poem they will be reminded of his beauty. This poem that Shakespeare wrote, in the octave, describes how all beauty fades except for the man about whom Shakespeare is writing. The octave also tells of how great the mans beauty is compared to everything else that is beautiful. In the sestet, the poem tells about how the mans beauty stays alive and out lives all other beauty. The poem is written in iambic pentameter. Shakespeare makes use of much symbolism and many other figurative devices in this poem that contribute and emphasize to the overall theme of the poem.

Anxiety Disorders

As you get up every morning, there is a fear of crossing that day. What happens if you are often concerned? What if there is a spontaneous and uncontrollable panic attack throughout the day? What if you can not control your hand to wash their bloody broken places? What happens if you have anxiety disorder? Anxiety is the most common disease in the United States, affecting 40 million adults over the age of 18; this accounts for 18% of the U.S. population. However, 22.8% of cases were considered as severe anxiety. Anxiety is thought to be an impairment of the shaft, there are five types of anxiety disorder, generalized anxiety disorder, anxiety disorder and panic disorder, phobia, obsessive-compulsive disorder and post-traumatic stress disorder. The definition of post-traumatic stress disorder is as follows. Exposure to trauma, repression, abuse and development of severe situations and anxiety disorders of severe natural and unnatural disasters. Symptoms of post traumatic stress disord er are usually as follows: ... The crowd is anxiety disorder. It is clear that Western anxiety is increasing. Three main factors contribute to this, including treatment and reduction of anxiety in patients receiving education systems, technology, media, criticism. It is worth noting that in recent years it has become more difficult whether the educational system is good or bad in various ways. However, those who tend to be uneasy often go to school There are several types of anxiety disorders such as post - panic disorder, specific phobias, social anxiety disorder, post traumatic stress disorder (PTSD), obsessive compulsive disorder (OCD) and generalized anxiety disorder (GAD). Anxiety disorder, obsessive compulsive disorder, and related disorders, stress related diseases and trauma: The latest diagnosis and mental disorder statistical manual (DSM - 5) destroys anxiety to three categories. This difference suggests that although these diseases are commonly related, they are very diff erent. The six most common forms of anxiety are generalized anxiety disorder, post panic disorder, phobia, social anxiety disorder, obsessive-compulsive disorder and post-traumatic stress disorder. Generalized anxiety disorder (GAD) is characterized by nonspecific living events, excessive concern about subjects and condition. People with GAD are often difficult to identify specific fears and control them. This means that fear is often unreasonable and not proportional to expectation under normal circumstances. Anxiety Disorders Anxiety Disorder Anxiety is a tension associated with dangerous threats when the cause of anxiety is unknown. In contrast, fear is a tension associated with known hazards. I believe that mild anxiety in our daily life is normal. I was a little worried about that day, but everyday I can think about it. Anxiety warns us that we can prepare for response to battle and escape. However, the increase in anxiety hurts emotionally. Anxiety is thought to be an impairment of the shaft, there are five types of anxiety disorder, generalized anxiety disorder, anxiety disorder and panic disorder, phobia, obsessive-compulsive disorder and post-traumatic stress disorder. The definition of post-traumatic stress disorder is as follows. Exposure to trauma, repression, abuse and development of severe situations and anxiety disorders of severe natural and unnatural disasters. Symptoms of post traumatic stress disorder are usually as follows: ... The crowd is anxiety disorder. It is clear that Western anxi ety is increasing. Three main factors contribute to this, including treatment and reduction of anxiety in patients receiving education systems, technology, media, criticism. It is worth noting that in recent years it has become more difficult whether the educational system is good or bad in various ways. However, those who tend to be uneasy often go to school There are several types of anxiety disorders such as post - panic disorder, specific phobias, social anxiety disorder, post traumatic stress disorder (PTSD), obsessive compulsive disorder (OCD) and generalized anxiety disorder (GAD). Anxiety disorder, obsessive compulsive disorder, and related disorders, stress related diseases and trauma: The latest diagnosis and mental disorder statistical manual (DSM - 5) destroys anxiety to three categories. This difference suggests that although these diseases are commonly related, they are very different.

Changing Housework Arrangement Between Couples Literature review

Changing Housework Arrangement Between Couples - Literature review Example Social change is brought about by the continued increase in the number of women who join the labor force in North America, Europe and Oceania starting the age of industrialization (Kornblum 2007). The increase in number of women joining the labor force (Bianchi et al. 2000; Kamo & Cohen 1998; Presser 1994; Shelton 1990, cited in (Omori & Smith 2009) resulted to a decline in the number of hours spent for domestic work (Artis & Pavalko 2003, cited in Omori & Smith 2009). The changing work division is attributed to the declining time that wives spare for household chores (Van der Lippe et al. 2004, cited in Omori & Smith 2009). The routine household works are influenced by cultural values and in line with the â€Å"male-breadwinner-and-female-homemaker arrangement† (Treas 2011, para. 6). Cleaning the house is associated with women while working outside to earn a living is the obligation of men (Omori & Smith 2009). However, in African American and Hispanic households, wives usual ly work outside of the home to earn a living (Omori & Smith 2009). Omori and Smith (2009) reported that women who hold higher or managerial positions, with increased status and income, tend to spend lesser work hours at home. Studies from several countries show that household work arrangements are influenced by values, beliefs and norms in the community (Treas 2011). Through long practice, many household chores were relegated to women. (Van der Lippe et al. 2004, cited in Omori & Smith 2009).  

GREGGS Bakers. A Short-term Digital Marketing Communications Plan Essay

GREGGS Bakers. A Short-term Digital Marketing Communications Plan - Essay Example These competencies reflect the company’s corporate values of being enthusiastic, supportive, honest, open, appreciative, fair, considerate and respectful. These values are not only meant for the customers but also for the employees who are an integral part of the company’s successful run. The company’s product portfolio includes: breakfast items, bread and rolls, sweets, savouries, sandwiches, and drinks. About two-thirds of the sales are generated by the company’s sandwiches category (Greggs). GREEGGS Bakers strongly believe in the role they play in the society. In order to support the society and pay back what the business owe to the society the foundation for GREGG Trust, later to be called GREGG Foundation, was laid by Ian Gregg in 1987. Also the company is strongly focused on creating more jobs in the society. In this endeavour the company plans to open 500 more stores and create 6000 new jobs in the economy (Greggs). As GREEGGS Bakers plan to improve their presence on the online market and enhance their online presence, there have been some important reasons identified that are the cause of low traffic and therefore a need for an e-marketing plan has been created. With the trend of online industry growing in the last few years, it has become increasing important for different firms to capitalise on these opportunities in order to remain competitive as well as satisfy customers. In addition to this, there has been an increasing number of customers buying food products online therefore GREEGGS Bakers need to understand this situation and capitalise on this opportunity. Environmental analysis Before coming up with a well thought and effective marketing plan it is first important to analyse the internal and external environment thoroughly (Fill, 2009). This in turn allows the company to come up with more related and successful marketing strategies (Gay, Charlesworth, and Esen, 2007). With reference to the online and digital marketi ng it is important for the organisation to evaluate the different trends and consumers’ preferences in order to build more strong relationships (Peterson, Koch, Grone, and Vo, 2010). There are several factors which should be considered while devising digital marketing strategies for example the security concerns (Flavian & Guinaliu, 2006). The social technologies have transformed the whole marketplace (Li and Bernhoff, 2011) Trends on the Online Marketplace: Internet has changed the whole scenario of the market place (Fox, 2010). It is important to come up with proper internet and online strategy (Porter, 2001). In order to

Aegisplc Essay Example | Topics and Well Written Essays - 1000 words - 1

Aegisplc - Essay Example The common stocks of the company are traded in the London Stock Exchange under the symbol CEY and it is also traded in the Toronto Stock Exchange under the symbol CET. The value of CEY common stocks as of February 22, 2013 is $54 (Yahoo, 2013). The company has offices in London, Egypt, and Australia. The majority of the firm’s employees are located in Egypt. The total revenue of Centamin Plc in fiscal year 2011 was $340.4 million (Annual Report: Centamin, 2011). The firm’s revenues increase by 183% in comparison with the previous year. In 2011 the net income of Centamin Plc was $177.79 million. The profitability of the company is outstanding. The firm’s gross profit in 2011 58.8%, while its net margin was 52.27%. The net margin is a measure of the absolute profitability of a company. The firm’s earnings per share (EPS) in 2011 was $16.68. EPS is a financial metric that tends to have an effect on the market price per share (Garrison & Noreen, 2003). A high EPS ratio is a desirable outcome. The total assets and total equity of the company as of December 31, 2011 were $834.52 million and $806.22 million respectively. The return on assets of the company in 2011 was 21.33%, while its return on equity metric was 22.08%. Both financial metrics are outstanding illustrating that the company is generating good revenues in rel ation to both its assets and equity. The current ratio of the company is 10.34. Current ratio is a solvency ratio that measures the ability of a company to pay off its current obligations. The formula to calculate current ratio is current assets divided by current liabilities. The company’s current ratio is outstanding considering the fact that a current ratio is good if is above the 1.0 threshold. Another solvency ratio is working capital. Working capital shows the ability of a company to pay its current liabilities solely with its current assets. The working capital of the firm in 2011 was

Spectator Management Plan (Event Managment) Case Study

Spectator Management Plan (Event Managment) - Case Study Example Women would watch the games from a far of which still was wrong and if they were found they paid dearly for disobeying. This in real sense was a way of managing the spectators. The Type of Event and the Venue of the Event The type of event that we are going to deal with is a sport event taking place at the National Stadium at 4: 00pm in the evening till 9:00pm.This stadium has a capacity of holding more than five thousand spectators. We considered the national stadium because there are few potential hazards that can take place there. This venue is near the general hospital where we can get medical help whenever we need it. The area is not so crowded and there is a super highway which will check traffic jams and overcrowding of people. The venue is also well installed with fire extinguishers which will help in case of fire outbreak. It is also well lit to provide light at the dark hours of the night. According to Labtrobe Council. (www.latrobe.tas.gov.au), the stadium has well shelter ed areas for the patrons, staffs and the volunteers incase weather conditions are harsh. These areas that have been set up include transport pick up and set down joints, spectator and official viewing points, seating and eating areas, first aid areas and event management areas, entrance and ticketing areas and competitor and official viewing areas. ... As we move forward we are going to discuss on how each stake holder is going to take up his role in spectator management. Crowd Management Strategies (1997-2000) To plan effectively for an event there are several things that a facility management must take into account. Technology and Equipment. Technology and equipment includes surveillance cameras, onsite monitoring and effective communication. Surveillance cameras are going to be installed at every entrance of the stadium. These cameras will help in monitoring the proceedings of the event at hand. Communication radios will be a vital need for ever officer and they should be in good condition with no disappointments. This will make it easy to track any risk. Obtainance of Permits. This was done at the local council where we were issued with a written document to show the time, venue, activity and laws that are to be followed during the running of the event. Obtainance of road closures and permits to sell alcohol was given to us by the local authority. First aid is not an exception especially in this stadium where the event is going to take place. Not only did we need a first aid kit, but we also needed experienced people as well in the field of the same and we got them. Emergency outs are available in case there is an incident and the spectators need to escape through another outlet. For example, in case of a fire break out. Behavior Of The Crowd Involved. Three important categories of personnel are involved here. We have the operator, security (in this case the police force) and the event promoter. These people will know the behavior of the crowd at the stadium so that they can plan well. Crowd Management Strategies (1997-2000) we noted four types of conditions that can create

In depth analysis about article Essay Example | Topics and Well Written Essays - 500 words

In depth analysis about article - Essay Example But at the same time, author’s view on internationalization is also pertinent because it helps the nations to maintain their autonomy vis-a-vis their fiscal policies and economic welfare and equitable distribution of wealth for the wider welfare of their people. The article emphasizes that globalization promotes economic integration across the globe through free trade and liberalization. It has resulted in diminishing national boundaries and brought in influx of foreign trade, both in term of goods and human capital. Daly believes that it undermines the national interests of the individual nations. But it nevertheless greatly facilitates the development process in the developing and under developed countries which need to be exposed to the opportunities for improving their standard of living. The developing world has indeed gained through globalization! Daly also asserts that internationalization would be more relevant because it helps to maintain national identity but promote s international relation through trade, treaties, alliances and protocols etc. The author has unconsciously supported the process of globalization in his emphasis for internationalization! When trade and business alliances are encouraged across nations, inter-dependency of economic units become vital ingredients of the developing relationship.

Managing Strategy ( case study) Essay Example | Topics and Well Written Essays - 1250 words

Managing Strategy ( case study) - Essay Example 1. Amazon strategy Amazon current business strategy is based on high customer value and experience. Amazon has a low cost structure that ensures that customers access products and services at the lowest prices in the market. In addition, Amazon strategy is based on customer convenience through guaranteed on-time delivery with no compromise to the quality of the products and services (Osterwalder and Pigneur, 2010, p 76). The business strategy has been ‘customer-centric’ in terms of the wide variety of products and increased product innovation. The key pillars of the strategy include selection, price and convenience. Although Amazon was originally thought as an online bookstore, the company has established several physical strategic centers that are used to ship customer products such as the Hazleton facility that serves Northeast customers. The company has leveraged on technology to understand the customer purchasing patterns and needs and also delivery the products to t he customers. Technology enabled the company top expand the product portfolio with new innovative products such as Amazon web services, kindle and digital products. For instance, the Kindle which is a wireless electronic reading device was unveiled in 2007 thus enabling customers to conveniently download and save books from kindle store without extra costs for the wireless access (Osterwalder and Pigneur, 2010, p 235). Another innovative product is Amazon web services that allow IT vendors to host both hardware and software in their own data centers. The web services include products such as AWS premium support, Amazon Mechanical Turk, Amazon CloudFront, and Amazon EBS. In addition, Amazon expanded the digital products division in 2007 through launching MP3 music store that allows customers to listen to digital music without restriction. In 2008, the launch of IMDb.com which is a subsidiary allowed customers to watch more than 6,000 full length films and favorite TV series. The comp any is committed to enhancing the accessibility of the products and services to customers in order to create customer convenience and customer value. In 2008, the company launched a currency converter that enables global customers to pay for their products in US dollars and ‘Bill Me Later’s† which is a next generation payment service that enables customers to make instant online payments without using a credit card. Amazon TextBuyit service allows customers find and shop for Amazon products using a text message or web browsers. Amazon has implemented aggressive product diversification strategy. The company also diversified in the sale of motorcycle spare parts and software products that feature other languages such as Spanish. The company has also made various mergers and acquisitions in order to access markets and capital. For instance, it acquired Fabric.com which is a leading supplier of cut fabrics, sewing accessories and tools. The company has reported impres sive financial results over the past few years. Other major acquisition was that of AbeBooks and Reflexive Entertainment.

International Humanitarian Law Case Study Example | Topics and Well Written Essays - 1500 words

International Humanitarian Law - Case Study Example It is clear that the fighting in Ruritania may not be considered as conflicts of an international character. However, the facts of the case clearly states that the element of the crime as defined above is satisfied. The civilian guards did not take part in any hostilities such that they fall within the ambit of the above-mentioned provision. It is worthy to note the Report of the Preparatory Committee on the establishment of an International Criminal Court on the Draft Statute for the International Criminal Court, addendum 1, UN Doc. /CONF.183/2/Add.1, p. 21. The employment of children to support the front line, or activities at the front line itself, would be included within the said provision. In the instant case, Samba (13 yrs) and Yade (14 yrs) were chosen as personal bodyguards of Guru X because they are the strongest 'junior Panthers. This act clearly violates the above-stated provision. In the case of Prosecutor v. Lubanga, Decision on the confirmation of charges, 29 January 2007 the ICC pronounced that Articles 8(2)(b)(xxvi) and 8(2)(e)(vii) are applicable even if children are employed to safeguard the physical safety of military commanders (Par. 263). It might be argued that the recruitment taken by the Black Panthers is not covered under the purview of conscription and enlistment. In this regard, the disquisit ion in the same case is illuminating thus: "The Rome Statute prefers the terms "conscripting" and "enlisting" to "recruitment". In light of the foregoing, the Chamber holds the view that "conscripting" and "enlisting" are two forms of recruitment, "conscripting" being forcible recruitment, while "enlisting" pertains more to voluntary recruitment. It follows therefore that enlisting is a "voluntary" act, whilst conscripting is forcible recruitment. In other words, the child's consent is not a valid defence." (par 246-247). Hence, whether or not the enticement of the children to join the Black Panthers was done through force or by the voluntary acts of the former, the same is prohibited by the Statute. Although the plan of Guru X to forcibly compel the captured prisoners of the Black Panthers to join them were not followed by his second in command-Tutu, the setting up of recruitment centers in safe places within Ruritania, taking into account the fact that the Black Panthers did not even bother to ascertain the ages of the recruits, clearly violated the Statute, even though the conflict in the country is not international in character. Looking now into the individual

Social development Essay Example for Free

Social development Essay Inclusion is viewed as a social development connected to a history of social policy reform in the United States beginning in the mid-1950s. Inclusion involves the processes of increasing the participation of students in, and reducing their exclusion from, mainstream curricula, cultures and communities. There has been a vigorous, ongoing academic debate between those who support and those who oppose the inclusion of special education students in general education classes. Much of this debate has taken the form of argument about the appropriateness of instructing special education students in classrooms with their general education peers or in separate, exclusionary spaces. When special education students are included in general education classrooms, they are expected to adhere to a modified version of the standard curriculum and are graded according to alternative standards. This work considers inclusion in the classrooms of Longview Public Schools. An overview of the national and local contexts for inclusion is presented, and then a high school theater arts class is portrayed from data collected over a fifteen-week period. The work concludes with a synthesis of the issues raised by the case-study and their implications for continued progress toward the goal of inclusion in American society and its impact on special needs students. Literature Review The idea of inclusive education was given impetus by two conferences set up under the auspices of the United Nations. The first of these, held in Jomtien, Thailand in 1990, promoted the idea of education for all; this was followed in 1994 by a UNESCO conference in Salamanca, Spain, which led to a Statement that is being used in many countries to review their education policies. The Salamanca Statement proposes that the development of schools with an inclusive orientation is the most effective means of improving the efficiency and ultimately the cost-effectiveness of the entire education system. The International Journal of Inclusive Education, established in 1997, encourages the same broad conception of inclusive education as ourselves, involving an examination of all the processes of inclusion and exclusion in education. Among those who anticipated the failure of mainstreaming during the 1980s, many challenged the institutional practice of special education, calling for widespread reform (see Reynolds, Wang, and Walberg 1987; Sarason and Doris 1982; Skrtic 1986; Will 1986). The radical restructuring of special education urged by Skrtic (1986) has yet to occur, although some states have attempted special education reform, often in concert with general education reform (Ferguson 1995; Thousand and Villa 1995). However, so-called â€Å"systemic reform† of special education is far from the norm in the United States (Roach 1995). Skrtics (1995) theoretical analysis of the field of special education aims for excellence, equity, and adhocracy through a deconstruction and reconstruction of both general and special education for a post-industrial economy in the twenty-first century. He maintains that an alternative paradigm, that of critical pragmatism, is necessary to reconstruct special education and disability. Without it, the current inclusion debate will not â€Å"resolve the special education problems of the twentieth century†¦ [but] will simply reproduce them in the twenty-first century† (p. 80). He argues that critical pragmatism enables individuals to continually evaluate and reappraise the â€Å"political consequences of a professions knowledge, practices, and discourses by critically assessing them and the assumptions, theories, and metatheories in which they are grounded† (p. 91). The authors of the book From Them to Us: An International Study of Inclusion in Education (Ainscow Booth 1998) used the terms special educational needs or just special needs to categorize pupils with learning difficulties, physical impairments and behaviour disorders. Such terminology implies that there is a division to be drawn between â€Å"normal† and â€Å"less than normal† learners. It implies exclusion, as pointed out by Booth (1995, p. 99). The term integration is still in use among teachers although officially, at least, it has been replaced. When referring to integration, teachers mean the presence in ordinary schools of those children who used to be transferred to special schools or special classes. One of the writers on normalization (Solum 1991) has tried to replace integration with the term anti-segregation. This has a more positive connotation in that it takes for granted that nobody is segregated at the beginning and, therefore, the challenge is to see that everybody remains within the regular school. For many involved in the current debate on inclusion, it is evident that the questions raised by Sarason and Doris over a decade ago remain unanswered, diluted by concerns that locate this endeavor within an educational rather than a societal discourse. The current literature on inclusion in the United States documents the way the practical realities related to inclusion continue to obscure the â€Å"charity† needed to frame the moral issue (Zigmond et al. 1995). This literature, in combination with the concerns of Sarason and Doris and the warnings issued by Skrtic, challenge the success of inclusion. And yet, at this particular moment schools continue to grapple with inclusion: an ill-defined, and yet, ever-increasingly accepted and widely practiced reform.

A Message Without Words Essay Example for Free

A Message Without Words Essay Select one (1) of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to. Craft a message for this image and its appeal to the public on behalf of Benetton. The message selected for revitalizing a social conscious campaign to address a world issue that Benetton wants to draw attention to is, adoption and racial tolerance. Benetton wants people to realize that many children go without a real home or parents to love them and never get a real chance at childhood. They may have to live in orphanages, group homes or even worst, be placed from home to home in foster homes, because they never get adopted. The message is that love has no color, it is colorblind. It does not matter, what color the parents or the child are or what part of the world they come from, anyone can give the gift of love, by giving a child a home of their own. Define the goal of this campaign and the targeted audience with supporting rationale. The goal of Benettons communication and advertising is to target the global consumer and create a brand image and lifestyle. In past campaigns, Benetton has sought to create both a global dialogue about specific issues and make this part of its corporate culture. Benetton has used its advertising to champion social causes. Therefore, the goal of this campaign is to make people aware of the need for adoptions, the ease of adoption, bring attention to the beauty of adoption while combining racial tolerance, to promote colorless adoption. We want to shine the light on the colorblindness of adoption and that race, culture or creed should not matter, it is all about giving love. TARGET AUDIENCE The target audience will be global consumers, men and women between the ages of 18 and 44, because according to J. Jones, PhD. with the National Center of Health Statistics, â€Å"†¦ about 2 percent of the adult population aged 18-44, or nearly 2 million persons, [have] adopted children (4). More than twice the percentage of men (2.3) had adopted a child compared with women (1.1). These percentages represent approximately 1.3 million men and 613,000 women. Higher percentages of people over age 30, who are currently or formerly married, who have given birth or fathered a child, or who have ever used infertility services have adopted children compared with people who are aged 18-29, never married, without biological children, or who have never used infertility services†. This audience was chosen because it represents the majority of the American adopting population and also follows the demographic of Benetton shoppers. Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model. â€Å"Most adoption companies use an advertisement strategy that employs marketing techniques like advertising in local or national magazines. They may write articles, place personal ads or use advertorials in magazines† (Adoption Marketing, n.d.). â€Å"An advertorial is an advertisement in the form of an editorial† (Merriam-Webster Dictionary, n.d.). This method is used because when used in printed publications, the advertisement is usually written in the form of an objective article and designed to look like a legitimate and independent news story. This method has gotten much attention for adoptions, but can be very costly. Other methods that are generally used for marketing adoption are running ads in newspapers or in the Yellow Pages. Because most adoption agencies are non-profit, a non-profit business cannot spend a whole lot of money on marketing. Even though some of these methods are inexpensive, these traditional methods are not very effective and really cost adoption agencies more money than the results, they receive. The reason for such poor results if the fact that newspaper and telephone book use are in decline. Personal ads though, are still somewhat effective. For these reasons, Benetton has decided to support this cause and use their bold, controversial ad campaign and social media network tools, to draw attention to such a worthy cause. Benetton also likes to stir controversy and believes that through this campaign they can address that adoption should be colorblind. This is the reason for this particular image to be used. It is strong and quite an attention getter. We want to use marketing techniques to reach single, young men and women, as well as, couples. The marketing campaign will need to work well and be effective enough to reach singles and couples, who want a baby and are unable to have one or want to add to their existing families. Because this campaign is for a nonprofit, instead of selling a product, we will be trying to get people to take action. We must translate the concepts of for-profit marketing for financial reward to nonprofit marketing or â€Å"social marketing†. â€Å"Social marketing is defined as using marketing concepts and techniques to achieve specific behavioral goals for social good† (Miller, 2010). This researcher believes that a marketing plan really is a set of questions that once answered reveal the actual integrated marketing communications package. The marketing plan is a made up of topics and then the questions to address each topic. The elements of our marketing plan are as follows: 1. Marketing Goals – in this phase we define what we need to do or want to accomplish. As stated above, through Benetton’s bold ads and their existing social media network, our goal is to bring awareness to adoption and that giving love is colorblind and we will do this by targeting the global shopper. We need to make people aware of the ease of adoption and how adoption makes the world better for all parties involved. We have to examine our existing advertising network, to determine if this message a proper fit for our current methods of advertising. Will this message work in our in the current magazines, billboard network (buildings, Times Square, etc., in transit stations, on trains and buses), in our stores and within our established social media network, already in place; which has been used in our other social cause promotions? Should this campaign be just domestic or global and include our international advertisi ng? 2. Environmental Analysis – the conditions under which we will operate. During this stage, a SWOT analysis will be performed, to determine the strengths, weaknesses, opportunities and threats associated with matching adoption and the Benetton corporate image. Because we are operating within the framework of a retailer promoting their stores and products, as well as, this social cause, we will address each of the following conditions: a) What are the internal and external conditions under which this marketing program must operate? Internally, what is Benetton’s corporate governance policy and how have they handled their promotion of social causes in the past? Because much of Benetton’s social promotion has been so controversial, we will need to investigate this question carefully, because adoption involves children and is not strictly an adult issue. Also, are there any adverse corporate public relations issues of record which could arise, that would relate to the company supporting and endorsing adoption? Since Benetton is a global organization where will this promotion appear, in the United States, only or in international markets? Throughout our global market, what are the legal regulations and cultural differences regarding adoption,? Finally, what resources are available to promote this cause within the organization? Does Benetton already have resources in place to promote adoption or will there be the need for partnerships with others? If partnerships are necessary, which ones should be selected. b) What skills will we need to promote this cause and what ones do we have on staff now? c) What systems do we need in place for this IMC plan to succeed? Do we have the proper exposure and audience in place, to make the social media elements of the promotion successful? 3. Audience and Segmentation – Who must we reach and convince and what are their interests and values. (see Target Audience, p. 3 of this document). 4. Messaging – the specific message that will move the audience to action. The message is simple: Adopt!!! Love Is Colorblind. By showing the hand of a child of one race and the adult hand of another race, we wish to communicate that adopting any child is a great gift of love and race should not matter, racial tolerance. The message’s goal is to show that we can all love and share love with any child and make the world a better place, trough racial tolerance and coexistence. 5. Marketing Tactics – how will we deliver the messages? Because of the demographic of the Benetton shopper and the company’s past advertising for social causes, this researcher believes that that they have in place the distribution channels for this message. The methods selected are photographic ads in their current magazine relationships, open air billboards; and billboards in transit stations, on buses and trains and in their retail outlets. Benetton’s existing social media network channels will also be used as a part of this IMC mix. This will include the company website, an email banner and Twitter. 6. Budget and Staffing – the resources to implement the plan. In this phase, we outline the financial and staffing resources required to implement the plan. Questions that must be answered include: What will be the budget for this promotion? Do we have the skills, time, and talent on staff to produce this promotion? For this IMC program to succeed, do we have adequate knowledge about adoption, in house or do we need the support of partner? 7. Strategy Metrics – how will we measure progress against our goals? In a for-profit IMC program this is an extremely important step, but in promoting a social cause, this step is very different and very difficult to measure. Although we want more people to adopt, this is tangible. Getting people to look at others through colorblind eyes, becoming more loving and caring toward others and to increase racial tolerance, is not. Therefore, promoting this message and stirring up publicity and social consciousness about adoption, race issues and tolerance, are one way to measure the success of this social cause IMC program. Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address: The technologies used along with expected benefits of each. How the message and goals will be promoted. The process of marketing occurs in five steps: Understanding the market and the company’s marketing strengths and weaknesses, developing a marketing strategy, building a marketing plan, implementing the plan, and monitoring the success of the plan. Now that we have formulated our integrated marketing communications plan, and identified our targeted group, we will address the technologies we intend to implement, as part of this IMC program. The technological methods we will use, will be the company website, an email banner and Twitter. The Internet offers innovative and cost effective methods for adoption marketing. Using the Benetton website, we will be able to focus on reaching more people, telling people what adopting means, to a child and to society as a whole. We will take the mystery out of the adoption process. An excellent method of using the website for social cause internet marketing is having a website blog chronicling true stories of happy events surrounding adoptio n, and the fact that this can be interactive and done in a matter of moments, will give Benetton an opportunity to gather consumer data. A good use of the email banner is pay-per-click advertising, this will lower the overall cost and give interested consumers a way to contact an actual adoption agency. It will give the agencies more traffic to their websites and help increase greater awareness. The use of Twitter to promote this cause, is an excellent choice, because the Benetton customer is young, international and upwardly mobile. Benetton has a reputation for being modern, young and on the edge, so this is a perfect fit. Twitter is mobile and â€Å"gives [the user] the ability to share 140-character thoughts in a split second, [Benetton] can easily share links to PR releases, [adoption success stories, positive race messages] and stories about [their] business†¦Ã¢â‚¬  (Lacey, 2010). Twitter can also be used to branch out into other social causes, keeping an eye on trending topics and using it to tweet, about more than just Benetton business. â€Å"Twitter gives [Benetton] the ability to take a single thought [or cause] and share it with millions of people. And [their] customer evangelists can spread [their] message, as well as their opinions about [the] company’s greatness to as many people as possible† (Lacy, 2010). Since Benetton has such a reputation for their involvement in social causes, this element of the IMC, is a perfect fit for the company and the cause. In fact, all three of these technologies fit perfectly with the Benetton consumer demographic and the company’s corporate image and culture. They will be effective, not only to bring attention to this campaign on adoption, but will work well with future social cause promotions. These internet marketing methods will even include search engine optimization, viral marketing and article marketing as well. Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each external partner you identified. Benetton wants to enhance its reputation and drive sales; and the nonprofit cause wishes to generate awareness of their mission. In this promotion we are drawing awareness to the Benetton brand, adoption and race tolerance. The first group that we will reach out to partner with and gain support for the campaign; will be adoption agencies and orphanages. Benetton has the brand name and the reputation that will get the public’s attention. They want to use and share this with the cause to promote adoption. This a great combination but, the company lacks the knowledge on adoption regulations, laws and the process. Adoption agencies and orphanages have this expertise. An adoption agency or orphanage must be well-versed in laws and regulations regarding adoption, because this industry is so strongly regulated. Each country and even within a country, each state may have a different set of rules, regulation and laws to follow. Adoption agencies and orphanages are also heavily licensed. Because of the stringent regulating and the involvement of children it is necessary to have a partner with this knowledge, to be successful in promoting this cause. For this reason, these organizations are obvious choices to be major partners in this ad campaign. To support the â€Å"colorblindness†/racial tolerance piece of this campaign, Benetton will partner with The Southern Poverty Law Center. This partner was selected because this organization â€Å"is a nonprofit civil rights organization dedicated to fighting hate and bigotry, and to seeking justice for the most vulnerable members of society†(Who We Are, 2012). The Southern Poverty Law Center was founded by civil rights lawyers Morris Dees and Joseph Levin Jr. and is internationally known for tracking and exposing the activities of hate groups. This partnership was selected because of the organization’s international reputation and their dedication to fighting race bigotry. Also, their attention to seeking justice for the most vulnerable members of society, one of which is children. They were also selected because they have a specific program aimed toward children of the world, which distributes, free of charge, documentary films, books, lesson plans and other mat erials that promote racial tolerance and respect. Once this IMC plan is implemented with these partners, Benetton will not only have a successful campaign on adoption and racial tolerance but, this IMC foundation can be used for future social cause promotions. References Adoption Marketing | Advertising Strategies for Agencies Childrens Homes. (n.d.). Search Engine Positioning | Advertising, Marketing Optimization. Retrieved December 9, 2012, from http://www.customermagnetism.com/adoption-marketing/ Advertorial Definition and More from the Free Merriam-Webster Dictionary. (n.d.). Dictionary and Thesaurus Merriam-Webster Online. Retrieved December 10, 2012, from http://www.merriam-webster.com/dictionary/advertorial Jones J. (2009). Who adopts? Characteristics of women and men who have adopted children. NCHS data brief, no 12. Hyattsville, MD: National Center for Health Statistics. Lacy, K. (2011). Twitter marketing. (2nd ed.). Hoboken, NJ: Wiley Pub.. Miller, K. (2010). The nonprofit marketing guide: high-impact, low-cost ways to build support for your good cause. San Francisco, CA: Jossey-Bass. Who We Are | Southern Poverty Law Center. (n.d.). Southern Poverty Law Center. Retrieved December 17, 2012, from http://www.splcenter.org/who-we-are

Hindustan Computers Limited Hcl Commerce Essay

Hindustan Computers Limited Hcl Commerce Essay HCL Technologies is one of the seven companies in the Bloomberg database of 3,000 technology companies with a market capitalization of more than $5 billion, revenue of more than $2.5 billion and a compounded annual growth rate more than 25 per cent during the past five years (HCL Technologies Limited, 2012). Definition of Success at HCL means providing the best possible solutions to their clients with optimum level of satisfaction. HCL Technologies is the Number 1 employer in India. 1.1 History Hindustan Computers Limited (HCL), one of Indias original IT firms started in 1976 currently deals in various segments like Remote Infrastructure Management, BPO services, IT Hardware, Systems Integration and Distribution of Technology and Telecom products RD and Technology Services and Enterprise and Applications Consulting is Indias original IT firm. Started 35 years ago, the enterprise now stands with an enormous workforce of 90,000 employees. it spreads across 31 countries across the globe and has 505 foothills in India. A global name and numerous partnerships with many Fortune 1000 firms are a few feathers in the HCLs success story (HCL, 2012). 1.2 Ownership Fast Facts HCL Technologies Company Name HCL Technologies Ltd. Company Type Global IT Company Service Areas Software, Infrastructure and BPO Date of Establishment November 12, 1991 Chairman and Chief Strategy Officer Shiv Nadar Vice Chairman CEO Vineet Nayar Employee Strength 85,335 on 30th  September 2012. Offices Offices in 31 countries Geographies USA, Europe, Asia Pacific and Japan Consolidated Revenues US$ 4.3 billion (Rs. 22,417 crores), as on 30th  September 2012 1.3 Businesses HCL is a leading global Technology and IT Enterprise with annual revenues of US$ 6.2 billion. The HCL Enterprise comprises two companies listed in India, HCL Technologies and HCL Infosystems. HCL Snapshot 1.4 Location HCL Technologies as a $4.3 billion global company brings IT and engineering services expertise under one umbrella to solve complex business problems for its clients. It leverages its global offshore infrastructure and network of offices in 31 countries. HCL provide multi-service, holistic delivery in industries such as financial services, consumer services, manufacturing, healthcare and public services. Organizational Structure The Indian conventional way of working leads to a vertical hierarchical structure, which is with founder as the head and certain subordinates below him. Being a technical expertise company, the hierarchy depends on the level of knowledge gained by the professionals. Due to no inter department interfering, the transfer of knowledge is more on vertical basis but very rarely horizontal. Vision To be the technology partner of choice for forward looking customers by collaboratively transforming technology into business advantage.(HCL, 2012) Mission We will be the employer of choice and the partner of choice by focusing on our stated values of Employees First, Trust, Transparency, Flexibility and Value Centricity. (HCL, 2012) Leadership style, approaches etc HCLs leadership style follows the rule of free-rein rather than the contemporary participative method. It is clearly noticeable from the recent development of a defined approach of Employees First Customers Seconds (EFCS). Now days the leaders give full authority to their employees to make decisions but at the same time, take the responsibility of the same. It helps the company to build future leaders who would be better decision makers and also motivation to the employees for analysing situations better and working with respect to them. Delegating tasks is an important tool which should be followed and practiced in corporate and fortunately is followed in the HCL. It helps build confidence and trust among co-workers aiding a pleasant and healthy work environment. This is kind of leadership style is also known as laissez faire, which is the non-interference in the affairs of others (Clark, 2010). Expertise of employees is the key to HCLs success. HCL firmly believes that a firms employees makes the company reach pinnacle heights. Highly qualified and well trained employees are a part of the HCL clan. When knowledge comes into picture, expert power is the power used by employees. Its the knowledge that makes a person stand out in the crowd of all employees. Expert Power is a very common phenomenon in knowledge based industries(Tannenbaum and Schmidt, 1973). Culture unique language, culture, rituals etc. A place where people can think and imagine endless possibilities is the best way to describe HCL. Freedom of thought is very important to extract the additional creativity at work. With a bright history of 35 years, HCL has stood by its core values and philosophy of creating innovations and inventions. HCL has a very rigid demarcation of working in their own department, which implies that employees are not allowed to work in other department other than their own which gradually spoils the inter-departmental relationships. In case of absenteeism too, workers are not allowed to switch department to avoid gaps in enhancing productivity. http://d15mj6e6qmt1na.cloudfront.net/files/images/0053/9998/employees.jpg Rigid policies, tapered span of control and high degree of centralization and formalization are few things associated with HCL. Within departments HCL employees have freedom of processing their thoughts but not inter-departmentally. The organization was bureaucratic structure. However, HCL has initiated a new management approach where the employees of HCL are considered first and then the customers. It is termed as Employees-First Effect which according to Mr. Vineet, CEO is the reason for the company being employee centric and employee driven. It is very much like trimming the conventional method upside down. This not only helps in building confidence and motivation among employees but also transparent work environment. 4.1 Group Dynamics/Team Building initiatives Since there is a lack of inter departmental transfer of knowledge, coordination is at stake at HCL. It followed an Indian conventional method of getting approval from the top management and then would the task be carried forward. After the new management approach of employees first and customers second, the company has started giving more liberty to the employees in terms of taking decisions which makes them feel a part of the organization. It enhances their rationale thinking enabling them to give their 100%. Change management initiatives Change is an inevitable process in management. Just like aging of an individual cannot be hampered in any manner, in the same manner change in management is the need of the day. A company cannot work in the same manner as it was working 10-15years ago. This change came to HCL in 2005 when the sales were low in that period. HCLl alarmed itself before the nick of the time and changed its models and strategies to work according to the customer needs. This is what saved them from the 2009 recession.HCL is one of the very few companies who showed growth even in the recession years. Business models and good managements are the keys to the foresight vision of the market. HCL converted itself from a traditional company to a Generation Y genre. (BMC Software, 2010) Innovation / Creativity initiatives Engaging the employees where they feel a part of the firm and making them realise that they are as important as the customers is a new example of managing employees that Mr.VIneet, the CEO has set in for all the global companies. A unique management technique which makes sure that the workforce of 90,000 employees remains satisfied in order to enhance employee satisfaction but also lead to more than 100% productivity. Turning technology into a manifest advantage for the clients is what HCL is best at. Critique on the current internal scenario / internal environment including people practices An agent promised a customer a delivery of a certain product in a specific time period. The dispatch manager was on leave. So his subordinate took the task in his hand and made sure that the delivery is done on time. But to his horror, he received a note stating that he is not liable to do so because of lack of authority. This incident just proves that the management is very rigid and has a narrow control style of working, which poses as a threat to self motivation of employees to excel in their work and be an overall manager. Suggestions and recommendations Communication should not be considered as an event within a container where employees broadcast oral and written messages instead should be deemed as a continuous process of conveying thoughts and interpretations throughout the organization. Individual learning and focus groups should be included in the working of HCL. It not only enhances individual productivity and skill development but also overall wellness of the firm. Gaining insights from vertical structure of hierarchy should be implemented so as to avoid miscommunications and lagging of work. Assuming others are happy is never the solution to a problem. Therefore, it is very important for the firm to start taking feedback from their employees to know how much justice is the firm doing to the employees. Conclusion Three values on which HCLs cornerstone is based are trust, flexibility and Employee Effect First. All three values make the company a desirable company to work for. Trust is created by pushing the trust envelope. Be flexible with respect to employees and situations is what a good company would associate itself with. The unique management approach of employee first and customers second inhibit the company to be an employee centric. Employees being an responsibility of the management and customers being a responsibility of the employees. Therefore, I would like to work in a company where employees are recognised, valued and rewarded for their performance. Bibliography BMC Software (2010) ELO: Articles: HCL Technologies CEO Talks about Building a Culture to Drive IT Productivity, August. Available at: http://www.enterpriseleadership.org/blogs/Articles/2010/08/10/hcl-technologies-ceo-talks-about-building-a-culture-to-drive-it-productivity (Accessed: 15 December 2012). Clark, D. (2010) Leadership Styles. Available at: http://www.nwlink.com/~donclark/leader/leadstl.html (Accessed: 16 December 2012). HCL (2011) Employees First, Customers Second | Business Change Management. Available at: http://www.employeesfirstbook.com/ (Accessed: 15 December 2012). HCL (2012) Overview. Available at: http://www.hcl.in/overview.asp (Accessed: 15 December 2012). HCL Technologies Limited (2012) About HCL Technologies | IT Services, Outsourcing Software Development, IT Solutions | HCL Technologies. Available at: http://www.hcltech.com/about-us/about-hcl-technologies (Accessed: 10 December 2012). Tannenbaum, R. and Schmidt, W.H. (1973) How to Choose a leadership Pattern, Harvard Business Review, May-June, pp.162-180 HBR Classic [Online]. Available at: http://www.elcamino.edu/faculty/bcarr/documents/How%20to%20choose%20a%20leadership%20pattern.pdf (Accessesd: 15 December 2012).

Jaguar :: Papers

Jaguar Creating world class performance in a Jaguar assembly plant Introduction In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge of change have prospered, leaving their competitors behind. Key ingredients in this process of change have been an emphasis on creating total quality systems that involve: à ¢Ã¢â€š ¬Ã‚ ¢ getting it right first time at every stage of production à ¢Ã¢â€š ¬Ã‚ ¢ lean production to cut out waste and to simplify manufacturing systems à ¢Ã¢â€š ¬Ã‚ ¢ creating environmental management systems that guarantee: à ¢Ã¢â€š ¬Ã‚ ¢ the highest levels of environmental performance within an organisation à ¢Ã¢â€š ¬Ã‚ ¢ excellent relationships with the local community. This case study examines ways in which Jaguar has transformed its new assembly plant at Halewood to guarantee World Class Performance in its production systems. Today, the Halewood plant is dedicated to producing the new Jaguar X' Type. This is a car for the 21st century. It has been developed as a result of feedback from a massive global consumer research programme. The programme has ensured that the car's designers, engineers and marketers remain in tune with the needs and expectations of potential customers at every stage in the car's development. Developing the site In January 1960, Ford bought the 1390 hectare greenfield site in Halewood from Liverpool corporation and the British Transport Commission. The Halewood site quickly became established as a leading car manufacturing plant and was associated particularly with Ford Escort production. When Ford acquired Jaguar in the early 1990s, Halewood also began to produce body panels for Jaguar cars. In 1998, Halewood was announced as the production site for the all new Jaguar X' Type sports saloon. It would replace Ford Escort production, which was to be phased out by 2000. Halewood was chosen to produce the X' Type because: à ¢Ã¢â€š ¬Ã‚ ¢ existing Jaguar plant in the Midlands lacked sufficient capacity à ¢Ã¢â€š ¬Ã‚ ¢ the 'Britishness' associated with Jaguar made overseas production

I am going to research how supermarkets use ICT to have an impact on :: ICT Essays

I am going to research how supermarkets use ICT to have an impact on society. Unit 12: Impact on Society My chosen area is a supermarket. I am going to research how supermarkets use ICT to have an impact on society. Since the introduction of ICT in supermarkets, everything has become much more efficient. Supermarkets have improved tremendously by using the following things in stores:  · Online Shopping  · EPOS  · EFTPOS  · Credit Cards  · Loyalty Cards  · Cash Back Question 1: Ways in which ICT is used in a supermarket are: Ø Online Shopping Online shopping is a way in which ICT is used in supermarkets. It enables the shopper to be able to buy things online. This is a quick and easy method of purchasing goods and therefore has an impact on society. [IMAGE]This affects me because is somebody in my family is unable to go to the supermarket for some reason, we just order the products online. We do this because we find it easy and also we find it helpful as products can be delivered to our home. This affects the community because more and more people will shop online because it is very simple therefore the supermarket will have more customers and therefore they will have bigger profits. If somebody is poorly, they can buy their shopping online. People can compare prices of products online and you can shop at any time you want. All the main supermarkets use online shopping. For example, Tesco and Asda. These websites allow customers to browse through all the products and they also allow the customer to compare prices of products with other supermarket prices so that you can buy the cheapest one without having to go onto other websites. Ø EPOS (Electronic point of sales) EPOS is an electronic system, which enables the supermarket to automatically deduct stock from the stock level. This also enables people to buy things quickly. People working on the checkout do not have to check for any price labels. They just scan the barcode, which gives them the price and automatically deducts the product off the stock. EPOS has an affect on me because it makes it easier and faster to scan products therefore I can be served a lot quicker. This affects the community as well because if they are happy with the service then they will keep coming back for more products. Also, supermarkets are putting local shops out of business because most people are going to supermarkets to buy their shopping. This is because the corner shops are not able to compete with supermarkets. Also, nobody is ordering milk from milkmen anymore because they just go and buy milk from a supermarket once a week. I am going to research how supermarkets use ICT to have an impact on :: ICT Essays I am going to research how supermarkets use ICT to have an impact on society. Unit 12: Impact on Society My chosen area is a supermarket. I am going to research how supermarkets use ICT to have an impact on society. Since the introduction of ICT in supermarkets, everything has become much more efficient. Supermarkets have improved tremendously by using the following things in stores:  · Online Shopping  · EPOS  · EFTPOS  · Credit Cards  · Loyalty Cards  · Cash Back Question 1: Ways in which ICT is used in a supermarket are: Ø Online Shopping Online shopping is a way in which ICT is used in supermarkets. It enables the shopper to be able to buy things online. This is a quick and easy method of purchasing goods and therefore has an impact on society. [IMAGE]This affects me because is somebody in my family is unable to go to the supermarket for some reason, we just order the products online. We do this because we find it easy and also we find it helpful as products can be delivered to our home. This affects the community because more and more people will shop online because it is very simple therefore the supermarket will have more customers and therefore they will have bigger profits. If somebody is poorly, they can buy their shopping online. People can compare prices of products online and you can shop at any time you want. All the main supermarkets use online shopping. For example, Tesco and Asda. These websites allow customers to browse through all the products and they also allow the customer to compare prices of products with other supermarket prices so that you can buy the cheapest one without having to go onto other websites. Ø EPOS (Electronic point of sales) EPOS is an electronic system, which enables the supermarket to automatically deduct stock from the stock level. This also enables people to buy things quickly. People working on the checkout do not have to check for any price labels. They just scan the barcode, which gives them the price and automatically deducts the product off the stock. EPOS has an affect on me because it makes it easier and faster to scan products therefore I can be served a lot quicker. This affects the community as well because if they are happy with the service then they will keep coming back for more products. Also, supermarkets are putting local shops out of business because most people are going to supermarkets to buy their shopping. This is because the corner shops are not able to compete with supermarkets. Also, nobody is ordering milk from milkmen anymore because they just go and buy milk from a supermarket once a week.

Pollution Problems Concerning the Long Island Sound Essay -- Water Pol

"The Long Island Sound is a national treasure, to be prized for its beauty, abundant and diverse resources, and recreational and commercial opportunities" (Long Island Sound Study). It is true that for many of the residents of the area the Long Island Sound is a source of inspiration and renewal. The Sound is widely believed to be the most substantial natural component adding to the beauty of the entire island. The Long Island Sound provides more then just beautiful scenery, but crucial natural elements that aide both human and animal residents. Despite all that the sound provides, it suffers many of the same problems as most natural features, pollution. The sound is a crucial part in maintaining the quality of life on Long Island, so its protection, preservation, and restoration are imperative. The Long Island Sound is an estuary, and is in fact one of the largest in the world. An estuary is a place where salt water from the ocean mixes with fresh water from the rivers that drain from the land. Moreover, like other estuaries, the Long Island Sound has an abundance of fish and other waterfowl that add to the natural balance of the island, as well as one of the most important economic factors (Tedesco). Like other estuaries around the world, the Sound provides breeding, feeding, nesting, and nursery areas for many species that will spend most of their adult lives in the oceans (Long Island Sound Study). Despite these similarities to other estuaries, the Long Island Sound is unique from anywhere else in the world. Unlike other estuaries, the Long Island Sound does not just have one connection to the sea but it has two. It has two major sources of fresh water flowing into the bay that empty into the ocean. It combines this two-... ...rogen In Wastewater To Protect A Region's Waterways." BioCycle 44 (2003): 18. BigChalk. 20 Oct. 2005. Fagin, Dan. "Ancient, Clean, Controversial." Newsday 21 Sept. 2005. Joe, Brancatelli. "What Is Polluting Our Beaches?" Popular Science 1 Mar. 2003. Database. 23 Oct. 2005. Long Island Sound Study. 28 Oct. 2005 . Save The Sound. 2 Nov. 2005 . Spiegal, Jan E. "Unsound Proposal?: Concern On The Coast, Classical Conflict Again Unfolds: Energy vs. Environment." Hartford Courant 16 Oct. 2005, 3 Stars/Final ed., sec. A. Bigchalk Database. 8 Nov. 2005. Tedesco, Mark A. "This Fine Piece of Water: An Environmental History of Long Island Sound." Journal of the American Planning Association 69 (2003): 321. BigChalk. 9 Nov. 2005. The Sound Book. 8 Nov. 2005 .

Perils of Indifference Rhetorical Analysis Essay

At the end, and the start of a new millennium, or world has witnessed both atrocities and amazing displays of human compassion. In The Perils of Indifference Elie Wiesel successfully portrays his thoughts by applying anaphora’s, and the distribution of both ethos and pathos. Throughout his speech Wiesel repeats the word indifference quite often. An anaphora is the repetition of the same word or group of words in the beginning of successive clauses. â€Å"To be indifferent to that suffering is what makes the human inhuman. Indifference, after all, is more dangerous than anger and hatred.† Expresses the true emotional depth of the Holocaust by creating a mental picture of one having gone through pain and torture and have no emotion. By speaking with the appropriate pauses and tone, Wiesel’s audience felt what he was trying to convey. The display of pathos in his speech grasps the reader with the vast emotions and personal descriptions of his torment and others demise. â€Å"You fight it. You denounce it. You disarm it.†, is the rebel like feelings the prisoners continuously expressed. Finally ethos deals with credibility. Wiesel not only lived during the Holocaust, he survived it. He fought alongside many other Jews for their survival. He gives detail on and about his friends and family stationed at the camp with him. Wiesel goes in depth with the horrid memories he and many others endured. The Holocaust was like Hell on earth. During this era millions of Jews died for their beliefs. Wiesel has relived his experience multiple times in his book Night and his speech The Perils of Indifference. He uses anaphora’s and both ethos and pathos to successfully convey his thoughts and meanings of the Holocaust.

Ocean Eiler

maritime Eiler is a source from phosphate buffer solution KIDS. Actually, he is far more than(prenominal) than a designer because he is beloved at a lot of amours. As a Senior Designer at PBS KIDS, he has molded his entitle to UX design, clear design, motilityend discipline, Flash development, video editing, audio frequency FX creation, soundscape mixing, print design, game development, prompt development and a touch of management. Besides, he is to a fault an artist, a DJ, a skateboarder, and a jar climber. He was graduated from Ohio University with double degrees.After graduation, Ocean got his offset printing job in Switzerland. He then returned the United States and has manoeuvreed for WOUB, Pixel & Ink, hyaloplasm Group, and finally PBS KIDS. The lecture was in general about the blueprint process of the PBS KIDS GO Eiler introduced how did the estimation come up and how was the weathervanesite finally realized. Through the lecture, I learnt more about the pro cess of designing a website on screen background, including sketches, wireframes, color choices, and substance abuser testing, which is a very outstanding part of run an effective and attr quick website.Besides, I overly learnt that websites could be built with two front and back end simultaneously under(a) tight deadlines. The PBS KIDS GO was carry through and put up online only in 12 days, whereas Eiler told me that a huge website offer usually take 6 months savings bank a whole year. After the lecture, I am more aw ar of the moment of HTML and CSS. Since I am applying for summer interns recently, I found that most companies desire coding skills. Proficiency of Photoshop and Illustrator nowadays is the last requirement, yet coding is dominating in the future.There atomic number 18 a large step of coding opportunities online await. I really shake up to develop my coding skills as in short as possible. During the lecture, Eiler mentioned Big paper, big ideas, which was say by Chris Bishop, the boss of Eilers. Eiler alike showed us his working process of the PBS KIDS GO on paper from sketches to final version. However, I could non agree with him on this pourboire because the big paper idea is non suitable for all websites, especially for the smooth web.As I saw Eilers work on large sheets of paper, the big paper idea is really great for desktop web, whereas nowadays, roving web is more classical than desktop web and is dominating in the future. Recently, I read an article on designshack. net, which was discussing whether to go mobile web first or the desktop while designing a website. The author finally cerebrate that designers should go mobile first not only due to the rapid emergence of mobile users, but also because increasingly enhancing the website from mobile devices to desktops depart make the website both officeal and beautiful.The author of the article called deviation desktop first graceful abasement and termination mob ile first liberalist enhancement. Comparing the articles viewpoint with Eilers suggestion during the lecture, I thought they were both right. Eiler showed us approximately selective information at the beginning of the lecture, which shows that 98% PBS KIDS users are desktop web users and around half of them use profit Explorer. Besides, the users major screen resolution is 1024768.The data is so different from the investment of a larger range of web users, which shows that Google chrome is occupying the major browser market and mobile users are far more than 2%. Therefore, my opinion is that kids are using over-the-hill desk/laptops (may be substituted by their parents) more often, and hence, they do not really need mobile web. For websites on desktop, the big paper idea is effective and helpful because it contains more flesh out and possibilities. Whereas considering a wider range web user, going mobile first seems more important and necessary.Even Google has just announced t hat their future websites are going mobile first. Currently, smartphones are playing critical roles in peoples daily lives. People can regulate information more quickly and in effect through mobile web. Base on the increasing rate of mobile web users, mobile web will definitely change the structure of the Internet steady computer companies. Designing a website on mobile devices more emphasizes on function and big paper idea will not be suitable for a small screen. Overall, the PBS KIDS GO as a great palette, it is so active but not messing with the colorful content. It also balances the relationship between tidiness and excitement. The extrovert design is really attractive for kids. Although the storage-battery grid design feels a little unornamented for me, it is direct and convenient for children. The only thing I concerned was when I tried and true the website through both dolphin and chrome browsers on my cell phone, the grid did not slide smoothly. But since the mobile users are so few, it does not affect the user experience generally.

Cultural History Essay

Since long magazine ago, bandeaussieressiere has defined mood and witness among women. The history of bra is linked to social history of the experimental condition of women which entails twain the maturation of elbow room and the changing views of the body of a cleaning lady. Since clip immemorial, women fuck off employ various garments and dev fruitcakes to coer, tog out and restrain the boobys. Over a period of time the emphasis of bras has changed from the functionality point to expressive styleable point. This fact elbow room that in current period bras ar percent of stylus of a woman. Origin of the braThe argumentation of bra is believed to be in 2500BC exhausted by the Minoan women who resided in the island of Crete in the ancient Greece. These women used to exsert garments that pay heeded identical Bra whose educate was to uprise up their breast and boost them. Since then, in that respect has been atrocious change in the shape of the breast with d issimilar social meanings. Evolution of Bras The evolution of bra starts with the Cor perplexry which was worn by the Cretan Women. The Cretan woman stood with bare breasts and the cannon and hip corset shown above the decorative part of her underwear.The develop of the corset among the Cretan women was as a symbol of spectator and was aimed at showing off the breast. It is believed that bare breast had a cultural and religious significance. Around 450bc, the classical started wearable a bodice tied above the breasts deviation the breasts naked. This Sm each(prenominal) band of stuff and nonsense was referred to as Apodesme and was introduced subsequently the corsets were prohibited. Apodesme play a functional mapping as they prevented the breast moving while walking.The bra like structures accompanied with fashionable c draw pokerhes of that time. In numerous an(prenominal) of the eighteenth century paintings show ladies wearing big falling ko, pleated loose see se conds. It was probably demonstrable from the over gown that was worn in the 17th century. chthonic the pannier dress was perfectly crafted trussed stays that were make of m each pieces of whale bones. These stays were backstitched by devote and were very beautiful and decorative. The stays supported and raise the breast to a sharp point in the drive as hearty as shaping a trim shape.The stays always matched the dress as the bones in these stays were set(p) laterally across both the back and front shoulder blades to ensure that the front remained straight and an unspoilt back. Although women had clothes that provided support to the breast much(prenominal) as crino auras and fizzleles in priggish age, corsets started to reappear in 18th century and this was evident with Edwardian Era. During Edwardian era, Edwardian dresss started make a big impact in women fashion. behavior elevate mature women as it utilise the curves of a highly corseted shape.The young and the old w omen knitd themselves so tightly that they distorted their figures to get am s shape associated with that period. Health corsets were greatly favored in 1890s and 1900 and were designed with an aim of assisting the women in breathing. Aches Sarraute of Paris designed health corset with an aim of aiding health instead of endangering it. She introduced the straight fronted busk that left pectus free. It was likewise designed to support and raise the tum instead of forcing it downwards.She rightly aimed at reducing pressure level on vital female organs shell out with constricting curves at the waist which was a reciprocal feature among all corsets. Corsets after 1907 were straight as womens obsession on small waist had reduced. The corsets of 1907 achieved a long slim figure. These corsets had had elastic gussets inserts which were vatic to increase the level of comfort. The new longer styles of 1912, corsets increase in length reaching the knees making it strong for women sit ting down. These corsets were designed for peach tree purposes as fashion played a major bureau in their development.During this period, there was a shift of attention from metallic-looking corsets and the concept of bra started to appear. (Workman, 1996) The word Bra was developed and first reported in the States double of Vogue in 1907. The original French notice of brassier meant a soldiers arm. The First humans War contributed to evolution of bras where women abandoned corsets and started wearing bras. During this period, the consideration brassier started to appear in high profile women magazines and eventually appeared in Oxford side of meat dictionary in 1912. (Elizabeth, 1976)In 1913, Mary Phelps Jacob, a New York socialite, made a backless brassier from deuce silk handkerchiefs and some ribbon after discovering that the corsets were too constraining when a woman was dancing in dark clubs. Mary sold her patent to Warner Br new(prenominal)s corset company for 1500 u s dollars. After the family 1918, bras were made of lace bands with straps. The best bras at that time were the Symington side lacer which was a reinforced bodice. The side enlace was aimed at flattening the bust when it was tightened. It was at this time that the term bra changed from brassier. (Elizabeth, 1976)In 1930s the bra became more(prenominal) sophisticated and the home sewn version of bras started to come during this period. In 1928, entrepreneur William and Ida Rosenthal developed bra by introducing the cup sizings and bras for all the stages of a woman. Warmers developed the rudiment bra which was made in a set of sizes that were corresponding to alphabetical letters. This is as a declaration of women gaining interest in the size of their breast and another(prenominal) women breast. The women interest in these qualitys of bra was as a result of aggressive selling and the changing role of women in the society.During this period, bras became a major attention an d there was great improvement in fiber technology, patterns, colors and varieties of the bras. in that location was increase in unveiling such as sized cup, adjustable strap, change magnitude catch and padded breast for small sized breast. The market of bras during this period targeted the younger women as beauty was an burning(prenominal) aspect in them. The desired feature in 1930s was a pointy bust and this further increased demand for a determineing garment and bras fitted well for this function. In 1940s, Clothing was determined by the Second World War.During this period, advertisements of clothes were based on patriotism. The highly structured cone-shaped pointed bullet bras were used as safeguard clothes whereby in the military fraternity, the female soldiers were aware to wear them for anatomical support, untroubled taste and for morale. During this period, bra deepen the concept of the sweater girl. Sweater girls oft wore bullets bras which contributed to the development of later brassieres. The war had an impact on the flow of actuals as there was shortage of material which resulted into women producing their own bras from parachute silk and old wedding dresses.commercially manufactured bras were made from minimum amount of material and whence bore the utility mark. This conduct to the ontogenesis of utility bras. In mid-fifties, the bras were typical long line stitch and fashion was a major bring factor towards the development of bras. The long line conical bra gave support silhouette for girls who wanted to be like film stars sweater girls like Jane Russell. The bras got fracture as use of nylon materials made them more attractive, twinkle and easier to wash. Pretty1960s was a period that was characterized by increased interest of quality and fashion of bras. in that respect was increased demand for maternity and mastectomy bras and increase in the use of washing machines led to increase in preference for durable bras. There w as increased marketing promotion such as wearing bras 24 hours a day. This period was marked with cultural changes which stand for a great threat to bra market. These parry culture to bra production included elegant right movement and feminism which greatly unlike women wearing bras.During this period, there was development in the form of bras which were seamless, flattering and depend ony and were more appealing to jejune girls. The invention was referred to as wonderbra invention. These Bras tugged the breast together and pulled them transport and hence they were a means of attraction. They were marketed as a form of luxury. The material used became durable, light load and elastic. In late 1960s, bra and other distaff emblems became targets of feminist activism. The feminists viewed bras as objects which reduced women as sex objects.Some women started questioning the role of bra and this led to aver against 1968 miss American beauty pageant. For example, Germaine Greer verbalise that bras were absurd invention aimed at reducing the status of women. In 1968, they were a protest against Miss America beauty pageant by 400 women access from New York Radical women in Atlantic city convention hall. The demonstration took place after classless national convention and the protestors hardened bras, high heeled shoes, h ambiencesprays and other beauty weapon seen as symbols of oppression of women in a freedom trash can placed on the ground.This was a clear sign of protest against bra although no real burning of the bras took place. There was also another protest in 1970 which veritable large-minded coverage and was perceived as intimate liberation. This protest although seen by people as interruption of the law was somehow fruitful as umteen women stopped . This led to some stores such as Berkeley Roos closing Bra department due to measly sales. The protest led to development of no bra by Rudi Gernreich in 1964. This bra was light, transparent o rbit netting and had a simple shape.The fine story of foam in the bras made the cups to stand up on the end (Pederson, 2004) The burning of bra by feminist led to innovations in fashion industry in order top win back the lost customers. Gossard launched its wonderbra crusade in 1968 which led to basis of original wonderbra. At first 36C was the top size of this innovatory under wired bra that was a demand for V neck dresses of late sixties caftans which had ling necks were changed by the cleavage from a wonderbra. In depicted object where one was in need of larger bra, a bra replacement fastener was used as an extender.Inserts of extra lagging or foam dick could be inserted into small pockets in the wonderbra to increase the rankness where there was no bust. In 1990s, silicon ingraft scare caused the women to turn to bras as the best extract of improving their breast size. The wonderbra became best seller in 1990s. In 1916s there was the presence of bra slips which were ordi nary for short skimpy dresses. The return of cleavage was preserve in 1990s . In a sandy ambition tour Madonna was sported wearing sported ice unguent coned circular sewed cup on her Gaultier corset.Gautier first made designs of breast that were based on the conical breasts of 1980s but received teeming approval after Madonna used it in a number of her functions and hence sexy lace Bras came back into business. In 1990s there was the admission of very plain tactel underwear slips which gave a good line beneath dresses making it possible to wear unlined dresses successful without static build up. Bra industry was further promoted during this period by the quest for women who had shed their breast in 1960s to take a leak more figure control specially when wearing the straight sheath dress that were back in fashion.During this period, there was pursuit for cleavage by utilizing water, air and silicone pads and improvement in this development enhanced the sales of fashion companie s in 21st century as they put more emphasis on breast management and improvement. The change in fashion trends resulted in several(predicate) types emerging to suit different fashion needs of women. Cleavage enhancers are types of bras which piddle a plunging neckline which is important for maximum cleavage. The pads add an special lift and the bra fully characterize bust hence ideal for low necklines.There are other fashionable bras referred to as Convertible/ unsupported which go up to five ways on a strapless bra often having mould padded cups that offer support and shape to the breast. They have seam free cups that are not in sight under clothes. Bras do not only serve as fashion apparatus but they also play a big role in sports. Sport bras are perfectly constructed to provide a maximum support, compresses the breast and hence minimizing bouncing by the breasts. The material fabric is important in outline moisture away from the body hence holding the body comfortable.Sili cone bra is a type of bra comes in different sizes from cup size A, B C D. It does not have any strap. It is flexible and sticks tightly in conformity with the womans bust as it has self viscid coating. It is made from high quality silicon gel. It is favourable to wash, it has no strap and occurs in a honk of colors and so the user has a wide choice of the colors she desires. This bra can be reused many times after laundering. Push ups and inflatable brassieres is a type of bra introduced in middle 1990s and added major sex appeal to the the States market. It was pioneered in 1960s by Fredricks of Hollywood .The look was classic pieces of soft cup inflated into a cone-shaped point. During this period, Singer and Dancer Madonna played a big role in making this bra to be famous. This bra has undergone much innovation such as volume adjustment systems, yoke of the sleek looking bra with air extricable padding. The bra has a molded cup and radiocommunication lifts. It has a weight less padding which gives the cleavage a slight projection. It has barely three Bralettes. It is found in soft cup, Camisole like sheers as well as lacy under wire creations which testify double cleavage of their full cup counterparts. (Steele, 2001) fire centripetalness among the current time women In 1950s to 1980s feminists played great role in trying to liberate women from oppression by men. They essay as much as they could in transforming the running(a) and business environment to suit women and this resulted in many of them getting jobs and becoming more liberal especially in their sexual lives. In the past, feminists opposed beauty apparatus which they considered as being tools which reduced women as sex objects. This did not get support from all the women as beauty was still valued b women and so they continued using beauty apparatus and fashion determined what they wore.Currently the society has changed greatly and as a result of empowerment, women have wrick more liber al and hence more open to sixths is depicted by the clothing they put on which more is revealing than in the past years. excessively increase in innovation by fashion industries has played a major role as these companies strive hard to market products which are give tongue to to make women look sexy. Improved technology especially in the entertainment sector has contributed a lot to women becoming more sexual open as they mostly emulate the alivenessstyles of the entertainment stars. (Kunzle, 2004) Conclusion mental institution has played a major role in shaping the fashion in different time span. Bra comes out clearly as a major fashion tool and from its evolution, it can be concluded that it has played a central role in women fashion and enhancing beauty among the women. Women have considered fashion as an important aspect in their life and this is evident in the different variety of beauty apparatus they have been having since time immemorial. In the modern-day times, women o pen sexuality show that women are liberalized and hence free to select any type of modus vivendi and clothing to put on.Reference List Elizabeth, E. , (1976). underclothing A History. New York, NY Theatre Arts Books Kunzle, D. , (2004). Fashion and Fetishism Thrupp, UK Sutton Publishing Limited Stephanie, P. , (2004) Bra a thousand years of style, Newton Abbot David & Charles Valerie, S. , (2001). The Corset A Cultural History. New Haven, CT Yale University Press. Workman, N. , (1996). From Victorian to Victorias Secret The Foundations of Modern tickling Wear. Journal of Popular Culture. 30. 2, 61-73